How Bank Lane Helped This Internet Company Grow Online By 300,000 People
Case Study: Business Idea Insight
Overview
Business Idea Insight was a brand-new online business was ready to start building an audience and creating ways to generate new relationships with the purpose of building the business and generating sales.
Several different online marketing channels like social media, SEO and email marketing were used to implement an effective organic strategy that drove site visits, subscribers and revenue.
Full Sales funnel Digital marketing
The services implemented encompassed a wide range for the different parts of the sales funnel. From attracting and building awareness with a new audience to leading them to take action to buy a product or service, digital marketing strategies implemented help reach those goals.
Services Used
- Complete digital marketing package
- Social media strategy + management
- SEO strategy + management
- Content creation
- Conversion rate optimizations
Social media
The problem
Giving the time it can take for SEO results to take place, Business Idea Insight needed a way to gain the interest of their target market without ad spend giving certain cash allocations to other parts of the business. They had budget for content marketing and social media marketing can be a great way to reach new audiences with your brand.
The Goal
The first goal for the social media marketing was to engage potential clients so they would go to the website and subscribe or engage with the content distributed on social media.
The second goal for the social media was to further engage those who went to the website and wanted to follow the brand on Facebook, Instagram, Twitter or LinkedIn.
What we implemented
A complete social media strategy across Facebook, Instagram, LinkedIn and Twitter was created. Each social media channel had a different purpose to help drive certain aspects of other digital marketing efforts and the business.
Content was created, optimized and adjusted for the context of each platform and their nuances to help develop maximum exposure and engagement.
The Results
Using 100% organic methods and no ads on the social platforms, the brand was able to develop 4,500+ new followers across all social media accounts.
SEO
The problem
Giving the time it can take for SEO results to take place, Business Idea Insight needed a way to gain the interest of their target market without ad spend giving certain cash allocations to other parts of the business. They had budget for content marketing and social media marketing can be a great way to reach new audiences with your brand.
The Goal
The first goal for the social media marketing was to engage potential clients so they would go to the website and subscribe or engage with the content distributed on social media.
The second goal for the social media was to further engage those who went to the website and wanted to follow the brand on Facebook, Instagram, Twitter or LinkedIn.
What we implemented
A complete social media strategy across Facebook, Instagram, LinkedIn and Twitter was created. Each social media channel had a different purpose to help drive certain aspects of other digital marketing efforts and the business.
Content was created, optimized and adjusted for the context of each platform and their nuances to help develop maximum exposure and engagement.
The Results
Using 100% organic methods and no ads on the social platforms, the brand was able to develop 4,500+ new followers across all social media accounts.
Keyword growth
Ranking for keywords that grow the audience of the business and help increase lead generation for products and services iis the core to SEO and building your brand. With 95 new keyword rankings for the first few weeks in October of 2020.
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Content creation
The problem
Giving the time it can take for SEO results to take place, Business Idea Insight needed a way to gain the interest of their target market without ad spend giving certain cash allocations to other parts of the business. They had budget for content marketing and social media marketing can be a great way to reach new audiences with your brand.
The Goal
The first goal for the social media marketing was to engage potential clients so they would go to the website and subscribe or engage with the content distributed on social media.
The second goal for the social media was to further engage those who went to the website and wanted to follow the brand on Facebook, Instagram, Twitter or LinkedIn.
What we implemented
A complete social media strategy across Facebook, Instagram, LinkedIn and Twitter was created. Each social media channel had a different purpose to help drive certain aspects of other digital marketing efforts and the business.
Content was created, optimized and adjusted for the context of each platform and their nuances to help develop maximum exposure and engagement.
The Results
Using 100% organic methods and no ads on the social platforms, the brand was able to develop 4,500+ new followers across all social media accounts.
Email marketing
The problem
Giving the time it can take for SEO results to take place, Business Idea Insight needed a way to gain the interest of their target market without ad spend giving certain cash allocations to other parts of the business. They had budget for content marketing and social media marketing can be a great way to reach new audiences with your brand.
The Goal
The first goal for the social media marketing was to engage potential clients so they would go to the website and subscribe or engage with the content distributed on social media.
The second goal for the social media was to further engage those who went to the website and wanted to follow the brand on Facebook, Instagram, Twitter or LinkedIn.
What we implemented
A complete social media strategy across Facebook, Instagram, LinkedIn and Twitter was created. Each social media channel had a different purpose to help drive certain aspects of other digital marketing efforts and the business.
Content was created, optimized and adjusted for the context of each platform and their nuances to help develop maximum exposure and engagement.
The Results
Using 100% organic methods and no ads on the social platforms, the brand was able to develop 4,500+ new followers across all social media accounts.